Download your free brand archetype “cheat sheet”
Is your brand communicating what you stand for clearly? More than words, are your messages heard, quickly recognized and easily remembered?

You don’t need to reinvent the wheel. 
  • Discover which "classic" archetype your brand falls into so you're able to resonate with your ideal customers which attracts a following of irrationally loyal fans to your business
  • Colorful, easy to understand info-graphic which helps you empower everyone on your team to create "unmistakeable" messaging at every level of your business - From front line sales to customer service to executive leadership: get everyone on the same page, instantly 
  • See the "core desires" and "goals" of the 12 character types which enables you to quickly identify what message works for your brand and gets everyone in your organization up to speed on what your buyers really want
  • Pick which time-tested, proven pattern from blockbuster movies, beloved stories, and bestselling books resonates most with your brand - so you don't need to spend time and money "guessing" at what works with your unique selling proposition
  • You can "stand on the shoulders of giants" and eliminate any wasted effort into your next marketing campaign with consistent communications, engaged employees and an authentic archetypes which allows you to market to a more affluent audience 
Building on “familiar” characteristics and themes enables your brand storytelling to be mythic and memorable. The stories you tell must be in the language your audience speaks as well - in line with your brand’s identity, brand purpose, and brand expression
Download your free brand archetype “cheat sheet”
Is your brand communicating what you stand for clearly? More than words, are your messages heard, quickly recognized and easily remembered?

You don’t need to reinvent the wheel. 
  • Discover which "classic" archetype your brand falls into so you're able to resonate with your ideal customers which attracts a following of irrationally loyal fans to your business
  • Colorful, easy to understand info-graphic which helps you empower everyone on your team to create "unmistakeable" messaging at every level of your business - From front line sales to customer service to executive leadership: get everyone on the same page, instantly 
  • See the "core desires" and "goals" of the 12 character types which enables you to quickly identify what message works for your brand and gets everyone in your organization up to speed on what your buyers really want
  • Pick which time-tested, proven pattern from blockbuster movies, beloved stories, and bestselling books resonates most with your brand - so you don't need to spend time and money "guessing" at what works with your unique selling proposition
  • You can "stand on the shoulders of giants" and eliminate any wasted effort into your next marketing campaign with consistent communications, engaged employees and an authentic archetypes which allows you to market to a more affluent audience 
Building on “familiar” characteristics and themes enables your brand storytelling to be mythic and memorable. The stories you tell must be in the language your audience speaks as well - in line with your brand’s identity, brand purpose, and brand expression
Deb Gabor was born to brand.
Deb is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.

Hundreds of startup founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.

A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best barbecue west of the Mississippi. You can reach Deb and the Sol team at SolMarketing.com
Deb’s formula is precise and very thoughtful. Deb has deep experience in helping companies face reality and find brands that open territory that can build businesses.
— Jodi Kahn, Chief Revenue Officer, FreshDirect
Deb Gabor was born to brand.
Deb is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.

Hundreds of startup founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.

A displaced Midwesterner, Deb’s current home base is Austin, Texas, where she enjoys 300-plus days of sunshine and the best barbecue west of the Mississippi. You can reach Deb and the Sol team at SolMarketing.com
Deb’s formula is precise and very thoughtful. Deb has deep experience in helping companies face reality and find brands that open territory that can build businesses.
— Jodi Kahn, Chief Revenue Officer, FreshDirect
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