Build a brand that sells—
in just 8 hours
JOIN OUR WORKSHOP:
OCTOBER 26, 2017 | AUSTIN, TX
Build a brand that sells
in just 8 hours
JOIN OUR WORKSHOP:
OCTOBER 26, 2017 | AUSTIN, TX
Identify and articulate what’s uniquely
singular about you.
Help customers and employees “get it.”
Entice customers to choose you over competition. 
It’s costing you business if your messaging isn’t on point or you don’t stand out in a way that resonates with your customers. Your competitors are spending an exorbitant amount of resources and money developing their brands. Outsmart and outpace the competition by knocking out this important strategic effort in a single day. Walk away from the 8 Hour Brand event immediately able to implement the most profitable and actionable brand strategies. 
If you hate making money and the feeling of a mind-blowing, toe curling orgasm- stay far away from this workshop. 
DEB GABOR, AUTHOR OF BRANDING IS SEX, SHOWS YOU HOW THE BEST BRANDS IN THE WORLD:
• Define and articulate their brand’s core DNA
• Differentiate meaningfully from competition
• Identify their brand’s most compelling advantages to customers
COMPANIES THAT HAVE BENEFITED FROM DEB'S BRAND WORKSHOPS:
DISCOVER HOW DEB’S BRAND WORKSHOPS HELP COMPANIES
rapidly scale and win.
DISCOVER HOW DEB’S BRAND WORKSHOPS HELP COMPANIES
rapidly scale and win.
I needed somewhat of a shock, from somebody I really trusted…now we have a way of articulating our promise, and our value to customers, in a way that makes the competition irrelevant...as soon as we say it. Every time we get to articulate it to a prospective customer, it feels amazing, because it’s like we get our own drop the mic moment.”
— Tim Hamilton, CEO Praxent
I just sort of chalked up branding as something that big companies do…it was surprising how easy it was to identify a brand and have a clear unified branding message. We only had Deb there for the day, but we still carry those branding messages in day-to-day conversations internally and amongst our customers.”
— Sami Romman, CEO Romman Enterprises
Deb helped us identify our ideal customer persona with the right voice in our messaging...which massively increased our efficiency in sales and revenue and product development. We spend less time talking to bad potential customers because they’re not as attracted to our message.”
— Adam Lieb, CEO Innervate
Define and document your brand's core DNA in one 8-hour, hands-on intensive workshop.
Build a brand you can be proud of. In only one day, get personal guidance through a precise system that enables you to get your product or service to stand out. And not just stand out in a vulgar, obnoxious way, but in a manner where your customer knows exactly why they're choosing you over the competition.
Profile your ideal customer so you can stop wasting time on customers who drain your resources
Differentiate meaningfully from competition by communicating your brand’s most compelling values 
Make your customers so irrationally loyal that they feel like they’re cheating on you when they choose a competitor’s brand
Create brand language that empowers your customers and employees to be your brand’s champions 
GET A CLEAR-CUT PLAN TO BUILD A
cult-like following
of loyal fans.
GET A CLEAR-CUT PLAN TO BUILD A
cult-like following
of loyal fans.
Attend this one day session and walk out ready to: 
  •  Roll out new messaging for use in sales, digital marketing, PR, social media and other activities
  •  Begin or update creative brand elements such as logos, color schemes, web pages and advertising campaigns
  •  Indoctrinate your team to your brand strategy and messaging
Here’s a sample of what you’ll complete in this one day intensive: 
  • Discover and create a brand experience your customers can’t get anywhere else 
  •  Define a category from which you operate that’s clear in your customers’ minds 
  •  Profile the customer most highly predictive or your success using the Ideal Customer Archetype method 
  •  Hack Maslow’s Hierarchy to define functional, emotional and self expressive benefits and their long-term effects on the relationship you have with your customers
  •  Anchor your brand’s role in your customer’s journey using classic storytelling archetypes 
  •  Dial in your brand’s personality and inform creative development and “voice” by defining its human characteristics 
  •  Create a highly actionable brand canvas that serves as a one-page communication operating system for your brand 
  •  Write your brand’s manifesto - a declarative brand statement that articulates your brand’s values and attributes so you can draw ideal customers to you like a magnet 
  •  Walk out of the session ready to start or finish the creative process that reveals your brand to the market 
Check out some actual content from the workshop. 
Download the Brand Archetypes Cheat Sheet and learn which classic character archetype your brand most aligns with based upon its role in your customer’s story. 
What does it cost to attend this exclusive event? 
What is NOT having this information in place really costing you? The price if you are accepted to this workshop is only $4997.00 and is available to 30 attendees. 
Upcoming Workshop:
OCTOBER 26, 2017
AUSTIN, TX 
WANT A CUSTOMIZED PRIVATE WORKSHOP FOR YOUR TEAM?
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