It’s costing you business if your messaging isn’t on point or you don’t stand out in a way that resonates with your customers. Your competitors are spending an exorbitant amount of resources and money developing their brands. Outsmart and outpace the competition by knocking out this important strategic effort in a single day. Walk away from the 8 Hour Brand event immediately able to implement the most profitable and actionable brand strategies.
I needed somewhat of a shock, from somebody I really trusted…now we have a way of articulating our promise, and our value to customers, in a way that makes the competition irrelevant...as soon as we say it. Every time we get to articulate it to a prospective customer, it feels amazing, because it’s like we get our own drop the mic moment.”
— Tim Hamilton, CEO Praxent
I just sort of chalked up branding as something that big companies do…it was surprising how easy it was to identify a brand and have a clear unified branding message. We only had Deb there for the day, but we still carry those branding messages in day-to-day conversations internally and amongst our customers.”
— Sami Romman, CEO Romman Enterprises
Deb helped us identify our ideal customer persona with the right voice in our messaging...which massively increased our efficiency in sales and revenue and product development. We spend less time talking to bad potential customers because they’re not as attracted to our message.”
— Adam Lieb, CEO Innervate
Define and document your brand's core DNA in one 8-hour, hands-on intensive workshop.
Build a brand you can be proud of. In only one day, get personal guidance through a precise system that enables you to get your product or service to stand out. And not just stand out in a vulgar, obnoxious way, but in a manner where your customer knows exactly why they're choosing you over the competition.
Profile your ideal customer so you can stop wasting time on customers who drain your resources
Differentiate meaningfully from competition by communicating your brand’s most compelling values
Make your customers so irrationally loyal that they feel like they’re cheating on you when they choose a competitor’s brand
Create brand language that empowers your customers and employees to be your brand’s champions